With the increasing competition, manufacturing firms and researchers have focused more and more on customers and their preferences and thus new aspects of what determines customer's choices are revealed every day. One of these preferences is associated to customer's perceptions of product and package. The present study was aimed to investigate the relationship between package and behaviors of food product consumers in chain stores. Given the scope of research, the influence of various factors of package on behaviors of food product consumers was tried to be evaluated and compared before the purchase, during the purchase, and after the purchase. Although few studies have been done in this area, the present study was performed by referring to the research conducted in this area and observations in the chain stores.

With the increasing competition, manufacturing firms and researchers have focused more and more on customers and their preferences and thus new aspects of what determines customer's choices are revealed every day. One of these preferences is associated to customer's perceptions of product and pac...