Demographic factors like age, gender, education and worldview have an influence on consumer behavior. In addition to these individual characteristics, religion and beliefs also have an impact on consumer behavior. For instance, in the context of Islam the notion of ―halal‖ or what is permissible shows its influence in the field of marketing. Covering many sectors such as food, fashion, transport, finance and tourism ―halal industry‖ has grown fast. Because of expectations such as Islamic lifestyle, hygiene, security and the services, the concept of ―halal tourism‖ has gained currency in the tourism sector. Therefore, companies in the halal market segment give particular importance to religious indicators and sensitivity of the consumers the main purpose of this study is to examine and define the concept of ―halal tourism‖. The present study is a maiden attempt to explore into the awareness and attitude of consumers towards halal form of tourism. Using some very basic tools, this study shows that halal form of tourism may be desirable to a certain market segment but it may not be the essential requirement for all the tourists from Oman.

Demographic factors like age, gender, education and worldview have an influence on consumer behavior. In addition to these individual characteristics, religion and beliefs also have an impact on consumer behavior. For instance, in the context of Islam the notion of ―halal‖ or what is permissible ...