Over the last two decades, developing countries have experienced a high volume of foreign direct investment (FDI). It is commonly accepted that many multinational enterprises (MNEs) are entering into multiple markets, in order to increase their profitability and to reduce the risk of relying upon one market. This study aims to provide insight into the internationalisation of MNEs from both developed and developing countries into developing markets. It seeks to test what, if anything, MNEs from developing countries do more effectively than MNEs from developed countries within these emerging markets.

Over the last two decades, developing countries have experienced a high volume of foreign direct investment (FDI). It is commonly accepted that many multinational enterprises (MNEs) are entering into multiple markets, in order to increase their profitability and to reduce the risk of relying upon...