This paper attempts to examine the Oman tourism potential in the perspective of other developments world wide. The assumption is made that Oman is closer regionally in terms of cultural identity and social structures to the broad Asia Pacific world region. In examining the countries of Asia Pacific similarities can be identified with several other markets. The conclusion is that for the development of demand for foreign international tourism, it is useful to place the Oman market into a world perspective, and from this position to identify future market size, sustainability and marketing.

This paper attempts to examine the Oman tourism potential in the perspective of other developments world wide. The assumption is made that Oman is closer regionally in terms of cultural identity and social structures to the broad Asia Pacific world region. In examining the countries of Asia Pacif...