All organizations need new thoughts and theories for their survival. New theories and thoughts are as spirit in body of organization and rescue it from overthrow. Innovation is a key element for organization survival and success in today’s competitive commercial environment. This paper introduces the basic elements and definition of creativity and innovation, also study carried out on stages of innovation. Then three stages introduced and the management principles which create innovation and creativity studied. The principles are as follow: accessible and variable knowledge, collaborative work environment, quick testing of newideas, reward the behavior which supports the three principles and punish resistance. In this paper first these principles are discussed, then factors that lead to disappearing and overthrowing of innovation will be investigated.

All organizations need new thoughts and theories for their survival. New theories and thoughts are as spirit in body of organization and rescue it from overthrow. Innovation is a key element for organization survival and success in today’s competitive commercial environment. This paper introduces...