Enhancement in employee service quality has drawn an unprecedented and unparalleled attention of researchers and mangers over last couple of decades. The importance of service quality is further augmented and amplified when it comes to education sector and more specifically, the Higher Education Sector of Pakistan. Nonetheless the role of job satisfaction of an employee can never be undermined or diluted in the process. The current study has therefore, been carried out with the intention to gauge the role of job satisfaction in increasing the service quality of University Teachers. To empirically validate the claims, a total sample of 206 respondents was taken using convenient sampling technique from the faculty members of different Public and Private Sector universities. Analysis of the study revealed a positive and significant relationship between job satisfaction and teaching quality thus making it clear the imperative and vital role of Job satisfaction in ensuring the Enhanced Service Quality of employees in Higher Education Sector of Pakistan.

Enhancement in employee service quality has drawn an unprecedented and unparalleled attention of researchers and mangers over last couple of decades. The importance of service quality is further augmented and amplified when it comes to education sector and more specifically, the Higher Education ...