The world witnessed the amazing transformation in all dimensions andTechnology resulting from the transformation make human environment more complex and itis exposed to several risks such as loss of property, injury in work place and disability, and death. To reduce the unpleasant effects caused by these events, life insurance acts as an effective tool in many countries. So from the aspect of material prosperity, Heartsease and Psychological comfort it’s very effective. It can also act as a vehicle for saving. Due to the vast expansion of life insurance in the world, especially in developed countries, it plays an important role in the economy. Government,by directing funds from life insurance, to theinvestment required for their country, useinsurance as a tool for economic growth and development.one of the important reason that insurance is unknown in our country is lack of proper research in this field. So in this research we try to identify effective factors for attitude of life and savings insurance.

The world witnessed the amazing transformation in all dimensions andTechnology resulting from the transformation make human environment more complex and itis exposed to several risks such as loss of property, injury in work place and disability, and death. To reduce the unpleasant effects caused ...