In almost all interviews a very common question asked from prospective employer, especially a fresher is “why should we recruit you? This question is answered by different interviewers in a different manner. But just opposite to it, a question which each and every organization has to answer even without any formal interview is that “Why should one work with your organization’. It’s not about just a job and salary, It about the whole career, career ladder, job satisfaction, growth, social status and much more. Today’s organizations understand this need. They promote their organization as a great place to work. Organizations are trying to communicate their potential employees that they paying well, they have a good organizational culture and they treat their employees as an asset. Present study is empirical in nature and finds that on basis fresh management student perceive about the organization. With a sample size of 216, the study develop a scale for employer branding as well as also finds out the reliability of the sources which are used by organizations for building brand. Factor analysis and Multidimensional scale have been used to analyze data.

In almost all interviews a very common question asked from prospective employer, especially a fresher is “why should we recruit you? This question is answered by different interviewers in a different manner. But just opposite to it, a question which each and every organization has to answer even wit...