The Sultanate of Oman which was once considered to be a very conservative country is now going through a phase of social change where in her women have more social awareness and are becoming extremely conscious about how they look and present themselves in public. These being the case we can with surety say that this had led to them giving more emphasis to self-hygiene and looks, which has directly led to the increase in the use of cosmetic products. A plethora of cosmetic products both nationally and internationally made now flood the Omani market. This paper aims to study the behavioral patterns towards specific cosmetic products in Oman. However, beauty is not confined to one aspect alone. Hence this paper concentrates on how the Omani women respond to specific brands covering certain specific areas of care such as Personal care products (Beauty), Skin care products (Moisturizers, Hand wash & Perfumes), Hair care products (Shampoos & Oil). Within these areas also as the brands are too many, only certain prominent brands have been selected such as the below given to serve the research: (i) Beauty – Revlon, Lakme, Elle 18, Forever, Huda Beauty, Gosh, Crème Blind & Inglot. (ii) Moisturizers – Nivea, Vaseline, Ponds, Jhonson & Jhonsons, Lakme, Bath & Body, Garnier & Dove (iii) Shampoos – Pantene, Garnier, Dove, Head & Shoulders, Tressame, Sunsilk & Ultra- Doux. (iv) Oil – Parachute, Nyle, Dabur Amla, Indulekha Bringa, Dabur Almond Oil & Garnier. (v) Handwash – Dettol, Lifebuoy, Pears, Palmolive, Lux, Dove & Camay. (vi) Perfume – Oudine Melanie, Victoria secret bombshell, Gucci, Bulgari, Chanel, L‟Coste & Paco Robanne.

The Sultanate of Oman which was once considered to be a very conservative country is now going through a phase of social change where in her women have more social awareness and are becoming extremely conscious about how they look and present themselves in public. These being the case we can with ...