The Gulf Cooperation Council (GCC), including Kuwait, Saudi Arabia, Bahrain, Qatar,
the UAE and Oman, has undertaken massive construction projects to develop its
airports. Such development has taken place over a very short span of time and has
involved particularly heavy investments. These projects were, and still are, funded by
the governments. The financial return of these projects was not their prime objective,
but they were implemented to satisfy the air transport demand and to gain prestige.
Some of these projects were a success and some were not, due to a lack of proper
and efficient planning and implementation. One could say that this is a natural situation
considering the very short time frame in which they were completed after the
independence of the GCC in the early 1970s coupled with the good financial situation
of these countries. However, this situation will not continue forever; indeed, many of
these countries have reviewed their implementation of projects, including airport
development plans, positively. Nevertheless, there is a lack of strategic planning
practices in many GCC airports, where an airport master plan (AMP) is used in
isolation without a strategic plan.
Generally, airport projects have not received adequate attention in terms of research
on project implementation or strategic planning. Such projects cannot be considered
as normal projects, as airports are unique, complicated and demanding due to their
complexity, security and safety requirements, international regulations, operations,
high cost and high versatility. Therefore, it is essential for any airport to introduce and
implement a strategic plan before the enacting development plans to minimise the risk
of failure.
The competitive environment between the GCC members and the demand for ground
and air transportation are factors that led airport management to implement new
strategic policies and identify the way forward. This research explains the theory of
strategic management and relates it to airports and the airport industry. It also uses
Bahrain International Airport as a case study. The case study included the collection
of qualitative data through interviews with airport authorities and companies. The
collected data were applied to business tools.
The new management, the Bahrain Airport Company (BAC), has created a plan for
the implementation of a strategic plan, and the research found that strategic planning
has been initiated at Bahrain International Airport (BIA) but that there are differences
between its implementation and the general strategic planning theories.
BIA has very special characteristics and is unique in terms of its patterns of traffic and
geographical location. These should be considered to be success factors and must
be used to compete with other airports and enable BIA to be one of the leading airports
in the provision of effective and quality services.
The Gulf Cooperation Council (GCC), including Kuwait, Saudi Arabia, Bahrain, Qatar,
the UAE and Oman, has undertaken massive construction projects to develop its
airports. Such development has taken place over a very short span of time and has
involved particularly heavy investments. These projec...