With growing impact of Internet and its role as a business driver, e-business has become an important strategic and operational issue. The organization in the World Wide Web must rethink about its electronic business (e-business). This study investigates some of the e-business operations on the website of an Omani company, Muscat Private Hospital (MPH). The purpose of the research is to explore the e-business strategy constraints which affect operations in local companies. A scoring method was adopted to evaluate the website itself and compare it to a similar website. The findings present a lack in e-business strategy and branding and discussed some recommendations in term of the classic McKinsey 7S strategy instruments (strategy, structure, system, staff, style, skills, and super ordinate goals).

With growing impact of Internet and its role as a business driver, e-business has become an important strategic and operational issue. The organization in the World Wide Web must rethink about its electronic business (e-business). This study investigates some of the e-business operations on the w...