مقالة علمية
Supply Chain Elements that affects the retail sales of electronic goods in the Oman region

Khare, Ambuj.


 

Supply Chain Elements that affects the retail sales of electronic goods in the Oman region

Khare, Ambuj.

Oman has a decreasing ratio of oil revenues to total government revenues. The need is to open up the economy. Government of Oman has initiated many reforms aimed at opening the economy by opening key economic sectors. One such sector could be sale of white goods and consumer electronics. This paper churns out the factors that influence the sales in this sector by using a questionnaire containing questions about the electronic stores in the region. The critical importance of overall store atmospherics, product innovation/design, unconditional defective product return and manufacturers’ status is highlighted in moving a customer favorably towards making a purchase. The sample survey had been administered to 120 customers chosen randomly, 60 from set one of Hyper Markets and 60 from specialized stores in Oman. The electronic stores can take a lesson from this work and address these factors to generate more revenues.

Oman has a decreasing ratio of oil revenues to total government revenues. The need is to open up the economy. Government of Oman has initiated many reforms aimed at opening the economy by opening key economic sectors. One such sector could be sale of white goods and consumer electronics. This pape...

مادة فرعية

المؤلف : Khare, Ambuj.

مؤلف مشارك : Anurag Saxena
Peeyush Tewari

بيانات النشر : Arabian Journal of Business and Management Review (Kuwait Chapter)، أبريل 2012مـ.

التصنيف الموضوعي : العلوم الاجتماعية|التجارة .

المواضيع : Commerce - Sultanate of Oman.

رقم الطبعة : 8

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