This study on customer relationship management is done at Bank Nizwa in Oman. In this study the researchers used the research design as descriptive analysis. Simple Random sampling technique in probability sampling method was adopted with the sample size of 110 customers of Bank Nizwa. Phenomenology philosophy was chosen to study the social phenomena about the relationship among the customers. Inductive approach as research approach is used and in inductive approach survey as well as grounded theory as research strategies were chosen in this study. The questionnaire consists of both open ended and close ended questions to do qualitative and quantitative analysis. The finding pertaining to this study will be helpful to Bank Nizwa to focus more on the customers need. Keywords: Customer relationship management, Customers, Relationship.
This study on customer relationship management is done at Bank Nizwa in Oman. In this study the researchers used the research design as descriptive analysis. Simple Random sampling technique in probability sampling method was adopted with the sample size of 110 customers of Bank Nizwa. Phenomenology...