Online shopping behavior of consumers has been one of the most important research agendas in e-commerce during the past decade. The application used for online purchase saves time and effort, makes shopping easy, helps to get market information faster and reduces the crowd. In Sultanate of Oman, there are two online applications used for the purchase of food from restaurants i.e. Talabat and Daleel 1010. This study aims to understand the potential demand for an online application for Omani home food. The objectives of this study are to know the acceptance and usage of online application of consumer purchase and to analyse the factors affecting online shopping. The responses from a sample of 233 households are taken for this study. 71% of the households prefer to have a new application for staple goods. The usage of Talabat and Daleel 1010 is only for the purchase of fast food and is used only by 49% of the consumers in Oman. Therefore there is a potential demand for an online application (71%) for fast food especially in homemade foods. The most important attributes for online usage is the convenience of using online application that users can use at any time and that users can avoid the crowd of shopping and standing in queue for long time. Online developers of a new application should focus on the attributes like: usage of credit card, difficulty to judge the quality of the product, consumers cannot verify the product before purchase, delivery of the product at the right time, money back guarantee, and sufficient information to be provided in the online application platform.

Online shopping behavior of consumers has been one of the most important research agendas in e-commerce during the past decade. The application used for online purchase saves time and effort, makes shopping easy, helps to get market information faster and reduces the crowd. In Sultanate of Oman, the...