Safety that represents the type and likelihood of adverse effects of medications is equally important as effectiveness.1 In public health, communication can be defined as the symbolic exchange of shared meaning, and all acts related to communication can have both a transmission and a ritualistic component.2 Availability and appropriate provision or gaining of information regarding drug safety-related matters greatly influences the use of medications. Practitioners fail to sufficiently identify the important role of patients in ensuring their own healthcare safety.3 Patients are no longer just passive recipients of healthcare services or mere beneficiaries of top-down medical information but are active engaged members.4 Patient safety can be greatly influenced if the right information is not available to the right person at the right time.3 Patient-centred health communication is becoming a necessity in today’s culture.5 In today’s digital era, people are progressively utilising the internet to access health-related information and make health-related decisions.5 The internet is used as a medium to complement the health information provided by healthcare professionals (HCPs).6 Similarly, the internet plays a crucial role in obtaining drug safety-related information.7 In this digital era, the significance of appropriate sharing of information regarding medication safety with patients and the public is discussed in the current editorial.

Safety that represents the type and likelihood of adverse effects of medications is equally important as effectiveness.1 In public health, communication can be defined as the symbolic exchange of shared meaning, and all acts related to communication can have both a transmission and a ritualistic com...