Purpose of the study: The objectives of the study were to critically examine the challenges faced by entrepreneurs in tourism business in establishing their businesses in Oman; to critically analyze whether the entrepreneurs in the tourism business are motivated to establish tourism business in Oman and to critically analyze the prospects for entrepreneurs to venture into the tourism sector in Oman. Design/Methodology: The data was collected through a well-defined questionnaire through which 241 tourism entrepreneurs from Oman, including unemployed youth who were interested in tourism were selected, on a random sampling basis. Structural Equation Modelling through Smart PLS was used to analyze the data. Findings: The results of the research show that the initial capital, working capital, and good location are the essential factors required to establish a tourism business in Oman. It was confirmed that the prevailing rules and regulations are strict and rigid to start a tourism business in Oman and it takes lots of time to start the operation of tourism businesses; seeking labor clearance procedure is NOT simple for tourism. Cultural values and physical working conditions do not encourage tourism-related businesses and non-preference of spouse from the tourism sector is another major constraint for Omanis in taking up tourism businesses. Implications: It was suggested that the Government should provide strategic support to the tourism-related entrepreneurs; the Government should provide financial guidance to encourage tourism entrepreneurs irrespective of their ages. Governmental licensing authorities and all licenses to set up tourism businesses need to be obtained in one place. The Government should invest in super-structure projects to enhance the scope of tourism. Training must be provided by the Government to enhance the tourism business in Oman. Originality: This is the study of its kind and no research was carried out ever before to study solely the challenges of tourism entrepreneurship in Oman.

Purpose of the study: The objectives of the study were to critically examine the challenges faced by entrepreneurs in tourism business in establishing their businesses in Oman; to critically analyze whether the entrepreneurs in the tourism business are motivated to establish tourism business in Om...