In sociolinguistics, a considerable number of studies have been done on linguistic and visual sexism in different forms of media. However, there appears a need to shed light on the perceived issue of sexism in the academe in the form of school posters. The study focuses on analyzing the manifestation of sexist language and images in the school posters of a university in Manila. Using the concepts of Pingree (1974) and King (1991) in determining sexism in campus posters, 80 posters were photographed and compiled for functional categorization and analysis. Results of the study include how women are depicted in the posters and specify the various stereotypes that are used to pertain to womanhood. It was also found that posters appear to have sensitivity towards use of gender biased language and visuals in contrast to previous generations. Additionally, certain viable recommendations on elimination of sexism are discussed.

In sociolinguistics, a considerable number of studies have been done on linguistic and visual sexism in different forms of media. However, there appears a need to shed light on the perceived issue of sexism in the academe in the form of school posters. The study focuses on analyzing the manifest...