The continued spread of globalization has resulted in levels of global product availability that is not only unprecedented, but would have been regarded as impossible not too long ago. Products of almost every conceivable national origin (both industrial and fresh agricultural products) are now widely availa-ble throughout the world. Because the “country of origin” (COO) label of a product is a factor that in many cases influences the buying behavior of con-sumers, government policy makers and businesses know that they need to in-vestigate consumer attitudes toward both domestic and imported products and the findings of these investigations need to be used to formulate more ef-fective national “buy local” campaigns and marketing strategies. This issue has never been important in Oman than it is now when the country has embarked on strategies to diversify the economy. The success of the diversification strategies by the Oman government would, among other things, depend on the success of the promotion of “locally produced” products. Therefore, inves-tigating and understanding consumer attitudes toward both domestic and imported products becomes important. This study intends to do just that by investigating consumer ethnocentrism of Omanis. Keywords Consumer Ethnocentrism, CETSCALE, Marketing, Locally Produced Products
The continued spread of globalization has resulted in levels of global product availability that is not only unprecedented, but would have been regarded as impossible not too long ago. Products of almost every conceivable national origin (both industrial and fresh agricultural products) are now wide...
مادة فرعية
American Journal of Industrial and Business Management