Today, Shopping malls are replacing ‘kirana’ stores all over India. India’s retail infrastructure is slowly undergoing a change with many Shopping malls being constructed and operating in various cities. The concept of mall has completely come from Other Countries to India. The Indian consumer seems to be undergoing a shift in terms of personality, buying motives, interests, attitudes, beliefs and values when he or she is making a shift from ‘kirana’ stores towards shopping malls. The aim of the study is to identify the factors that affect the shoppers to shopping towards shopping malls. Along with this research efforts have been made to explore various factors which affect the behavior of consumers in a retail outlet. Through literature review various factors are focuses which affects the consumer behaviour towards shopping mall while visiting for shopping. A sample of 100 respondents was taken who are regular visitors of shopping malls or their purchases are mainly from shopping malls. The data was collected through the questionnaire on five-point likert- scale. Statistical analysis was done using the software SPSS which indicated the significant relation by Chi-Square test of data the results of the study.

Today, Shopping malls are replacing ‘kirana’ stores all over India. India’s retail infrastructure is slowly undergoing a change with many Shopping malls being constructed and operating in various cities. The concept of mall has completely come from Other Countries to India. The Indian consumer se...