Consumer behaviour changes day by day. When variety of products are launched in the market as a part of technological advancement we can analyze the consumer behaviour, so consumer behaviour is an important attribute in presence scenario of marketing and this is also an important task to be studied for framing successful marketing strategies. The study focuses in identifying the satisfaction level, the choice, the attitude of consumer during purchase of laptop and also the causes that affects the consumer behaviour. The research was carried out with descriptive type of research design, where 120 customers are chosen conveniently. The study follows simple random sampling. The sources of data has been collected through primary data and the collected data were analyzed for prevailing consumer behaviour and interpreted through percentage analysis and statistical tools like chi-square, co-efficient of correlation. The study enables to get the wide knowledge on consumer behaviour and how well the varying behaviour can be tackled are studied. Findings has been derived based on the results of analysis and possible suggestions has also been suggested for the findings.

Consumer behaviour changes day by day. When variety of products are launched in the market as a part of technological advancement we can analyze the consumer behaviour, so consumer behaviour is an important attribute in presence scenario of marketing and this is also an important task to be studi...