This study aims to investigate e-shopping quality determinants among students at a higher learning institution in Malaysia. Data was collected from 200 students and analyzed using multiple regressions. Results revealed that privacy/security emerge as the most important determinant of e-shopping quality among students followed by web site design. E-shopping quality does not determine by customer service and atmospheric/experiential factor. The eretailers may improve or upgrade their e-shopping websites by understand which of the web site attributes influence consumers’ beliefs about online shopping. This study provides important implications for e-tailers whose web site developers must keep in mind that customers are not only web users with trust/safety and information needs, but also shoppers with service and experiential needs.

This study aims to investigate e-shopping quality determinants among students at a higher learning institution in Malaysia. Data was collected from 200 students and analyzed using multiple regressions. Results revealed that privacy/security emerge as the most important determinant of e-shopping q...