The segmentation of the ski centre market constitutes a crucial factor for the marketing efforts of the ski centres. In the present research the market segmentation is conducted through the use of a sample of 116 people questioned based on the restrictive factors for the participation and the visit in a ski centre. The employment of the essential statistical tools results in a sample which can reveal the main restrictive factors as well as the characteristics of the two market segments formed.

The segmentation of the ski centre market constitutes a crucial factor for the marketing efforts of the ski centres. In the present research the market segmentation is conducted through the use of a sample of 116 people questioned based on the restrictive factors for the participation and the visi...