Today, service companies and institutions worldwide, compete in space that due to the demands and expectations of the customers introduce a factor for the survival of their professional and only those groups of the institutions will be more successful that correctly recognize, customer is valuable investment. Banks and financial institutions are not exempt from this issue. Banks must attempt by new marketing strategies for attract more customers satisfaction. One of the new strategies is relationship marketing strategy. Todays, relationship marketing is business art. The importance of this research toward marketing, service quality and consumer satisfaction as key to success elements of financial businesses faced with escalating competition and market changes recently. Society statistical present study is all customers having accounts at Saderat bank branches in Iran (Anzali) city. Sampling method is available non-probability. Data collection methods were field and Collection tool was questionnaire. Data analytical method was the correlation coefficient that finally, the hypothesis was confirmed.

Today, service companies and institutions worldwide, compete in space that due to the demands and expectations of the customers introduce a factor for the survival of their professional and only those groups of the institutions will be more successful that correctly recognize, customer is valuable...