The main purpose of the paper is to examine the relationship between religiosity and the adoption of Islamic banking services. At the same time the study attempts to inspect the willingness of the Moroccan customers to adopt Islamic banking services. A total of 300 questionnaires were randomly distributed among Moroccan banking customers, out of which, 252 were returned and usable. T-test and linear regression analyses were then employed to analyse the data, whereby the dependent variable is adoption of Islamic banking services, and the independent variable is religiosity. The results indicate that religiosity has a significant positive influence on the adoption of Islamic banking services in Morocco. The results also indicate that the Moroccan customers are willing to adopt Islamic banking services.

The main purpose of the paper is to examine the relationship between religiosity and the adoption of Islamic banking services. At the same time the study attempts to inspect the willingness of the Moroccan customers to adopt Islamic banking services. A total of 300 questionnaires were randomly dis...