The purpose of this study was to identify those factors which are linked with customers' satisfaction and find out relationship between customer satisfaction and identified factors. A structured questionnaire was developed to attain the responses of Islamic banking customers. Correlation technique and T-test was applied in order to examine the relationship between studied variables. Study found a positive relationship between customer satisfaction and identified factors such as service quality, product quality, customers care and financial benefits to customers, competitiveness of Islamic banks with conventional banks, and bank reputation. People are more inclined towards conventional banking although Islamic banks are providing Islamic banking services under separate windows but still less awareness about Islamic banking is the main problem of users. This study will provide Islamic bankers with the idea of increasing their recognition by doing campaign regarding awareness towards Islamic banking and to bring diversification to be more innovative regarding their services in competition to conventional banks.

The purpose of this study was to identify those factors which are linked with customers' satisfaction and find out relationship between customer satisfaction and identified factors. A structured questionnaire was developed to attain the responses of Islamic banking customers. Correlation technique...