ورقة بحثية
EFFECTS OF ETHICAL SALES BEHAVIOR CONSIDERED THROUGH TRANSACTION COST THEORY: TO WHOM IS THE CUSTOMER LOYAL?

Shadab, Roudabeh.


 

EFFECTS OF ETHICAL SALES BEHAVIOR CONSIDERED THROUGH TRANSACTION COST THEORY: TO WHOM IS THE CUSTOMER LOYAL?

Shadab, Roudabeh.

This paper, based on transaction cost theory and from the customer’s perspective, examines the relationships between a salesperson’s ethical sales behavior, the customer perceived confidence benefits, and customer satisfaction, thereby considering to which party the customer is loyal.

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مادة فرعية

المؤلف : Shadab, Roudabeh.

بيانات النشر : United Arab Emirates and Sultanate of Oman : ZARSMI and Sohar University، 2012مـ.

التصنيف الموضوعي : العلوم التطبيقية|إدارة الأعمال .

المواضيع : Customer satisfaction .

Marketing .

رقم الطبعة : 5

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المجموع

Arabian Journal of Business and Management Review -Oman Chapter = ...