This paper analyzed the economic impact of media campaign against Highly Pandemic Avian Influenza (HPAI), popularly called bird flu, on poultry business in Ogun state. Eighty four farmers were randomly sampled from the four poultry zones identified by the state’s veterinary department. Descriptive statistics and the Gross Margin analysis were used to analyze the data collected. The Results showed that average market price of all poultry birds and eggs dropped by more than 50% except for day old broilers and day old pullets which dropped by 41% and 42% respectively. The fall in price was adduced to the reported outbreak of HPAI. The paper recommended that strict policy guiding the reporting of infections, campaign regarding the pandemic should employ collaborative effort of professionals such as communicators, information scientists, veterenary doctors etc especially in the rural areas

This paper analyzed the economic impact of media campaign against Highly Pandemic Avian Influenza (HPAI), popularly called bird flu, on poultry business in Ogun state. Eighty four farmers were randomly sampled from the four poultry zones identified by the state’s veterinary department. Descriptiv...