The 1972 indigenisation policy was planned to encourage the growth of indigenous Nigerian businesses. This paper takes a clue from this policy to engage a discourse on the hegemonic influences of trademarks of multinational companies and its implication on the growth of indigenous Nigerian businesses. Trademark is a distinctive sign, mark or symbol which is used to brand a product or service. Despite the fact that a trademark section exists under Nigerian commercial law, and used in indigenous businesses, their operational trademark existences were rarely recognized in consumption decision. On the other hand, trademarks of the products/ service of multinational companies continue to dominate and circulate the consumer behaviour. With the use of magazines, trade journals and books, examples were drawn for analysis.

The 1972 indigenisation policy was planned to encourage the growth of indigenous Nigerian businesses. This paper takes a clue from this policy to engage a discourse on the hegemonic influences of trademarks of multinational companies and its implication on the growth of indigenous Nigerian busine...