Nowadays attract and retain customers in insurance industry due to the activation of the private insurance companies and separate markets, the development of information and communication at the international level, and become more aware and become more expert customers is more difficult and only organization in the competition arena will have good position that the main focus of its activities be attract and retain customers. In such a position the question is raised that how can CRM principles applicable in the country insurance industry have the impact on customer loyalty. The purpose of this study is to evaluate the impact of CRM dimension on insurance customer loyalty.

Nowadays attract and retain customers in insurance industry due to the activation of the private insurance companies and separate markets, the development of information and communication at the international level, and become more aware and become more expert customers is more difficult and only...