ورقة بحثية
DETERMINATION THE EFFECT OF MIX MARKETING ELEMENTS ON CUSTOMERS’ SATISFACTION IN INSURANCE

Etebari, Zahra.


 

DETERMINATION THE EFFECT OF MIX MARKETING ELEMENTS ON CUSTOMERS’ SATISFACTION IN INSURANCE

Etebari, Zahra.

Now days organization must be accompany science and technology changes and uptake their information. This competitive advantage is been achieved when they could contact with their customers. Modern marketing is also related service industrial and any forms of business that observes customer requirements. Originally,insurance is a saleable service and fundamental element in development and sale of insurance serviceis determination of marketting role in insurance. Marketing is classification two groups: goods marketing and services marketing.

Now days organization must be accompany science and technology changes and uptake their information. This competitive advantage is been achieved when they could contact with their customers. Modern marketing is also related service industrial and any forms of business that observes customer requi...

مادة فرعية

المؤلف : Etebari, Zahra.

مؤلف مشارك : Hamideh Razavi
Soudeh Rafiei Rad
Tahereh Jamali

بيانات النشر : United Arab Emirates and Sultanate of Oman : ZARSMI and Sohar University، 2013مـ.

التصنيف الموضوعي : العلوم التطبيقية|إدارة الأعمال .

المواضيع : Marketing .

Insurance .

رقم الطبعة : 6

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