The trend all over the world, even in the most autocratic system, is the gravitation towards democratic and responsive governance. Good governance is premised on mass participation prompted by the entrenchment of democratic culture. The media institution has been found to be a powerful ideological bloc with the capability of promoting and entrenching dominant policy statement in the public domain. The April 2011 general elections marked a systematic and dramatic u-turn in the process of government change and ascension to power in Nigeria. The elections, popularly acclaimed to be free, fair and transparent, were applauded by Nigerians. The challenge now, is how to sustain the structures and processes that produced the outcome by sensitizing the Nigerian public to the imperatives of internalizing the procedures and abiding by the rules of the game for maximum dividend.

The trend all over the world, even in the most autocratic system, is the gravitation towards democratic and responsive governance. Good governance is premised on mass participation prompted by the entrenchment of democratic culture. The media institution has been found to be a powerful ideologica...