This study reveals the importance of customer loyalty and also mentions the factors and elements which lead to customer loyalty. Study gives the conclusion of this problem through viable system model (VSM) which gives us idea how to achieve customer loyalty. Practical Implication. This study is helpful for organizations and marketing managers to achieve the customer loyalty and over all organization goals. Purpose Purpose of the this study to reveal the importance of customer loyalty and give the solution through VSM

This study reveals the importance of customer loyalty and also mentions the factors and elements which lead to customer loyalty. Study gives the conclusion of this problem through viable system model (VSM) which gives us idea how to achieve customer loyalty. Practical Implication. This study is ...