This study is about reviewing the brand special value of consumers and customs view who share a same company here. We are trying to discuss about the currency and acceptability of scientific creditable models which are famous in world and also they are the basics of modals addition. In Akers theory٫ the brand special value consisting of four categories: brand loyalty٫ brand mind association٫ understanding quality and brand awareness. According to keler (CBBE) the brand special value is influenced by two factors: 1) The buyers brand environmental knowledge 2) The unique and strong bonds that consumers have with brand. These companies which have a better brand position are more profitable than the other ones in a same category. The more communication٫ the more proficiency of the brand. The brand value will have a significant influence on customer s satisfaction and also will lead to customer s loyalty and his cooperation with the company.

This study is about reviewing the brand special value of consumers and customs view who share a same company here. We are trying to discuss about the currency and acceptability of scientific creditable models which are famous in world and also they are the basics of modals addition. In Akers theo...