The mass media is an important factor in Nigeria. They have important roles to play in the area of cultural education and national development. The mass media support and enhance development programmes in the country and should be one of the channels through which cultural values and ideas will be disseminated. The cultural heritage and lifestyle of citizens in a community is learned and passed from generation to generation, people learn and embrace new ideas, new ways of behaving and new and emerging trends. This paper examines culture, impact of globalization on Nigerian cultural heritage, and the role the print media play in inculcating Nigerian cultural heritage to the citizens and in its preservation. It employs media dependency theory highlighting that people turn to the media for social change. It concludes that the print media should play a major role in the dissemination and preservation of Nigerian cultural heritage thereby ensuring positive behavior and social change among the citizens.

The mass media is an important factor in Nigeria. They have important roles to play in the area of cultural education and national development. The mass media support and enhance development programmes in the country and should be one of the channels through which cultural values and ideas will b...