This study has done to evaluated the role of Fashion orientated Involvement, individual mood, positive motion, hedonic consumption tendency on Impulse buying at clothing store passages in TABRIZ city. Data has collected from 300 Customers of clothing store passages by a questionnaire with 22 items. All the reliability and validity of measures has examined. In order to analyze data resulted from collected questionnaires deductive and descriptive statistical methods are used, and to display some statistical data we used column diagram and in deductive level to test the hypotheses of the research we use t test. Findings show that Fashion orientated Involvement of Customer have a direct positive impact with impulse buying and well as indirectly through positive motion and Hedonic Consumption Tendency have indirect positive impact with impulse buying. Also, Individual Mood and Positive motion have a positive impact on Impulse buying

This study has done to evaluated the role of Fashion orientated Involvement, individual mood, positive motion, hedonic consumption tendency on Impulse buying at clothing store passages in TABRIZ city. Data has collected from 300 Customers of clothing store passages by a questionnaire with 22 item...