Ambient scent is a hidden stimulus for retailers. Not much has been researched on this. This paper attempts to study the differences in the effect of pleasure and skepticism aspect of scent on perception of buyers at luxury and convenience stores. A filed experiment was conducted to study the impact of scent in the two store formats. This study uses a paired t test to find the significance in difference of the means. Pleasure is significantly different in two type of stores, while skepticism is partly so.

Ambient scent is a hidden stimulus for retailers. Not much has been researched on this. This paper attempts to study the differences in the effect of pleasure and skepticism aspect of scent on perception of buyers at luxury and convenience stores. A filed experiment was conducted to study the imp...