In this study, it was attempted to examine views of potential buyers of Iran cell products and identify the impact of electronic services’ quality on customers’ loyalty based on customers’ comments using a scientific method. The present study aimed to examine the effect of electronic services’ quality on loyalty of customers in Irancell Corporation. This is an applied research, which was performed using a descriptive survey method. Statistical population included all potential customers of Irancell Corporation in Rasht City. The sample size was equal to150 individual. Research questionnaire was distributed among subjects after determining the sample size. Then, their views were analyzed using statistical concepts. Validity of the questionnaire was confirmed by counselors, instructors and several experts. In this regard, their views were applied to initial questionnaire. Then, the initial questionnaire was amended and approved. Reliability of the questionnaire was calculated using SPSS, which was equal to 0.921. This indicates reliability of the research tool. Finally, the data was analyzed using Amos Software. It was found out that electronic services’ quality is effective on customers’ loyalty in terms of statistical sample. In addition, impact factor was estimated as thirty-seven percent.

In this study, it was attempted to examine views of potential buyers of Iran cell products and identify the impact of electronic services’ quality on customers’ loyalty based on customers’ comments using a scientific method. The present study aimed to examine the effect of electronic services’ qu...