The analysis of information technology has important implications for marketing in the identification of a library’s competitive position. This paper demonstrates that effective use of Information Technology (IT) will enhance the current operations of university library and assist the library users to carry out their various activities in the library. The prime objective of this paper is to examine the potential impact of Information technology on library management for the purpose of marketing University library and library services. The research study focuses on analysis of perception of 485 users of University of Ilorin library. The result of the investigation reveals that the critical success factors for University libraries in the strategic time-frame will be a type of technology management that requires a high degree of integration within the areas of user-oriented services (marketing) and personnel competence. The paper concludes that Information technology and marketing are relatively new strategic weapons for libraries. The results show that information technology will assist university library strategically for competitive advantage, operational efficiency and help users to cope with the technological changes.

The analysis of information technology has important implications for marketing in the identification of a library’s competitive position. This paper demonstrates that effective use of Information Technology (IT) will enhance the current operations of university library and assist the library use...