The research study was aimed at measuring the effectiveness of social media in enhancing the market presence of Absa Bank in South Africa. The study was conducted with Absa’s Marketing and Communications teams. The objective of the study was to understand Absa’s current social media platforms, how customers are engaged, content use on these social media platforms and how it has contributed to Absa’s business and marketing planning.
The research study was aimed at measuring the effectiveness of social media in enhancing the market presence of Absa Bank in South Africa. The study was conducted with Absa’s Marketing and Communications teams. The objective of the study was to understand Absa’s current social media platforms, ho...
مادة فرعية
Arabian Journal of Business and Management Review -Oman Chapter = ...