The tradition of organized student associations /unions within tertiary institutions is aimed at fostering an understanding between institutional administration and the students. This can only be achieved when there is effective communication through the use of appropriate media by the association in its interaction with its primary target (students). With constant increase in student population, these associations such as Babcock University Students’ Association (BUSA) face the challenge of sustaining effective communication. This study sought to find out Babcock University (BU) students’ evaluation of the effectiveness of BUSA’s communication media. Adopting the survey research design, 650 students were sampled from the nine (9) Faculties of Babcock University. The study found the Public Address System (PSA) to be BUSA’s most utilized communication medium. Although majority (58%) of the students considers BUSA to be effective in its communication, 45.1% of the students opine that the poor state of the PSA hinders effective communication. BUSA should be intentional in creating awareness of its other communication media especially the social media. This will help the association effectively disseminate information and message(s) to BU students at all times, and record a higher level of student participation in communication through feedback.

The tradition of organized student associations /unions within tertiary institutions is aimed at fostering an understanding between institutional administration and the students. This can only be achieved when there is effective communication through the use of appropriate media by the associatio...