Due to the growth in the whole world, countries are trying to maintain their imitable identity by promoting their distinctive features which consists of perceptible and imperceptible elements. These features can be linked with nationwide uniqueness, which integrates place identity. Considerable research augmented in recent years in the field of brand origin and its relationship with economic growth or development, but most of these studies missed out different dimensions of this relationship. For this purpose, an extensive indulgent is required to know about nation branding and its impact on economic growth of the country, especially with context to developing countries. In this article we try to bring in light nation branding, as a dimension of nation branding.

Due to the growth in the whole world, countries are trying to maintain their imitable identity by promoting their distinctive features which consists of perceptible and imperceptible elements. These features can be linked with nationwide uniqueness, which integrates place identity. Considerable r...