Customer Relationship Management is a business strategy to maintain, attract and promote of customer. Despite the global economic slowdown, the company needs for effective and efficient customer relationship management has not changed. Still create loyalty, decrease marketing costs, sales and service delivery is the priorities of any organization. For effective management and development of any organization in various industries including insurance, banking, manufacturing, industrial ... should done a conscious effort to customer-oriented. Understanding principle of marketing to retain customers is more profitable than attract new customers is caused that many companies adopt a marketing relationship. In this paper is analyzed CRM in companies.

Customer Relationship Management is a business strategy to maintain, attract and promote of customer. Despite the global economic slowdown, the company needs for effective and efficient customer relationship management has not changed. Still create loyalty, decrease marketing costs, sales and ser...