ورقة بحثية
THE EFFECTS OF MARKETING TRAININGS ON EMPLOYEES’ EMPOWERMENT AND EFFICIENCY BY APPLICABILITY OF LEARNING IN REAL ORGANIZATIONAL ENVIRONMENT: A CASE STUDY OF BRANCHES OF MELLI BANK IN GUILAN PROVINCE

Soumehsaraei, Mousa Gilaniniay.


 

THE EFFECTS OF MARKETING TRAININGS ON EMPLOYEES’ EMPOWERMENT AND EFFICIENCY BY APPLICABILITY OF LEARNING IN REAL ORGANIZATIONAL ENVIRONMENT: A CASE STUDY OF BRANCHES OF MELLI BANK IN GUILAN PROVINCE

Soumehsaraei, Mousa Gilaniniay.

The most significant and crucial asset of every organization is its human Resources. The quality and competence of human resources is the most fundamental factor of organization’s survival. Competent human resources will create a competent and efficient organization. According to Draker, economic development is dependent to empowerment of educated employees. Empowered organization is an environment in which the employees of different groups cooperate with each other in doing operations. Empowerment has been one the most promising concepts in business world that has received less attention but now it has become the issue of the day. Mikevin and Spritzer suggest that although empowerment can create a competitive advantage for an organization and in spite of the fact that many managers agree that empowerment is desirable, but the majority of organizations have difficulty in implementing it. With respect to aforementioned issues, the purpose of designing modified model and testing relevant hypotheses is exploration of real empowerment process in employees of Melli Bank branches in Guilan province. The findings help employees in performing bank operations optimally.

The most significant and crucial asset of every organization is its human Resources. The quality and competence of human resources is the most fundamental factor of organization’s survival. Competent human resources will create a competent and efficient organization. According to Draker, economic...

مادة فرعية

المؤلف : Soumehsaraei, Mousa Gilaniniay.

مؤلف مشارك : Guilaninia, Shahram

بيانات النشر : United Arab Emirates and Sultanate of Oman : ZARSMI and Sohar University، 2016مـ.

التصنيف الموضوعي : العلوم التطبيقية|إدارة الأعمال .

المواضيع : Human resource management - (Guilan (Iran.

Banks - Management - (Guilan (Iran.

Employees - Training - (Guilan (Iran.

رقم الطبعة : 7

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