This present paper aimed to investigate the effects of green marketing strategies on customer satisfaction in Jordan. It was a correlational research design. The sample was composed of 100 students from Jordan. Green marketing strategy instrument and customer satisfaction scale were applied. Pearson product moment correlation and regression analysis were applied. Results indicated significant positive relationship in green marketing strategies and customer satisfaction in Jordan sample. Results also showed that green marketing strategy except distribution are significant predictors of customer satisfaction in Jordan. Results have important implications for companies to know the importance of green marketing strategies to enhance customer satisfaction.

This present paper aimed to investigate the effects of green marketing strategies on customer satisfaction in Jordan. It was a correlational research design. The sample was composed of 100 students from Jordan. Green marketing strategy instrument and customer satisfaction scale were applied. Pear...