ورقة بحثية
DEMOGRAPHIC PSYCHOLOGICAL FACTORS AND BOTTLED WATER BUYING BEHAVIOR OF CONSUMERS: A CASE STUDY OF LAHORE

Ul Hassan, Syed Qammar.


 

DEMOGRAPHIC PSYCHOLOGICAL FACTORS AND BOTTLED WATER BUYING BEHAVIOR OF CONSUMERS: A CASE STUDY OF LAHORE

Ul Hassan, Syed Qammar.

Bottled water is viewed as a basic food commodity, its demand has increased globally and is increasing at high pace it has created a lot off market share. According to a report published by Transparency Market Research bottled water market was valued at USD 157.27 billion in 2013, which is expected to reach USD 279.65 billion by 2020, growing at a CAGR of 8.7% from 2014 to 2020. In 2013 Asia pacific led the global market with a market share of 33%. It is expected that growing population, increase in exposable income, launch of newer and more attractive packaging initiatives, rising health and wellness concerns will increase its demand. It is expected to attain a higher CAGR of 10.5% till 2020.

Bottled water is viewed as a basic food commodity, its demand has increased globally and is increasing at high pace it has created a lot off market share. According to a report published by Transparency Market Research bottled water market was valued at USD 157.27 billion in 2013, which is expect...

مادة فرعية

المؤلف : Ul Hassan, Syed Qammar.

مؤلف مشارك : Dr. Muqqadas Rehman
Dr. Chaudhary Abdul Rehman

بيانات النشر : United Arab Emirates and Sultanate of Oman : ZARSMI and Sohar University، 2016مـ.

التصنيف الموضوعي : العلوم الاجتماعية|التجارة .

المواضيع : Bottled water - Marketing - (Lahore (Pakistan.

Consumer behavior - (Lahore (Pakistan.

رقم الطبعة : 12

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