Nowadays quality is considered as an important factor and effective in the success and failure of organizations. So all organizations, particularly service organizations, including organizations providing public services to the people should be looking to increase their service quality. In this paper is evaluation of impact of a combined method of SERVQUAL & FAHP on the prediction accuracy of the quality of electronic services of banks (case study: Eghtesad Novin branches in Mazandaran province-Iran).

Nowadays quality is considered as an important factor and effective in the success and failure of organizations. So all organizations, particularly service organizations, including organizations providing public services to the people should be looking to increase their service quality. In this pape...