The main aim of this study is to find out the influence of Corporate Social Responsibility on the Brad Equity. As in this project I use BE as a dependent variable in this Thesis and CSR as the independent. In past, CSR activities was used in the other world countries but in Pakistan CSR activities at the developing stage. Now in Pakistan many companies are using the CSR activities to sustain themselves in that particular competitive world. I have conducted study on the Influence of CSR on BE with the help of Quantitative technique. I have applied the entire SPSS test on the collected data as descriptive statistics, Reliability chronbach’s Alpha, Correlation and regression to check the significant relation between the variable and influence on CSR. Through this study I have found there is a significant and positive relationship between CSR on BE.

The main aim of this study is to find out the influence of Corporate Social Responsibility on the Brad Equity. As in this project I use BE as a dependent variable in this Thesis and CSR as the independent. In past, CSR activities was used in the other world countries but in Pakistan CSR activitie...