This paper presents the relationship of advertising theory with athe customers ttitude that will eventually affect the purchase intentions. In the present era, advertising is overriding the other aspects of the overall marketing campaign. The companies are more interested to work on communicating their product message effectively. The companies have to understand the customers attitude towards advertising before devising an adversting strtegy.

This paper presents the relationship of advertising theory with athe customers ttitude that will eventually affect the purchase intentions. In the present era, advertising is overriding the other aspects of the overall marketing campaign. The companies are more interested to work on communicating ...