This research paper aims to investigate the Impact of CRM on Satisfaction of consumer, Customer Loyalty & Customer Retention in Pakistan. This paper tests the efficacy of CRM marketing tool. Data was collected through a 5 point likert scale questionnaire from 350 respondents residing in Lahore. The research method which was used for exploration is quantitative research method. Demographic analysis, Regression, correlation Analysis and Cronbach’s Alpha were run in SPSS to verify the devised model. Significant results show that CRM has potential to influence on Satisfaction of consumer, Customer Loyalty and Customer Retention. The results and data are discussed in depth within this report. There are also several limitations as well as future research suggestions at the end of this research study. This exploration also provides future insights.

This research paper aims to investigate the Impact of CRM on Satisfaction of consumer, Customer Loyalty & Customer Retention in Pakistan. This paper tests the efficacy of CRM marketing tool. Data was collected through a 5 point likert scale questionnaire from 350 respondents residing in Lahore. Th...