Online promotions are one of the least utilized showcasing instruments on a site - not on account of they are insufficient, but since they are not well caught on. If the online dealers know the parameters influencing online Indian consumers behavior and the connection between the different promotional tools and types of consumers they can develop the marketing strategies in order to convert potential customers into active customers and increase the sales as this is new need of the present era. This study majorly focusses upon the factors affecting the behavior of the consumers while shopping online due to different sales promotion techniques used by the online dealers. In this paper it was found that Promotional emails,Promotional SMS, Discounts, User friendly Interface, Promotional Pop ups, Convience and Sales Promtion Influences are the seven major factors , which have very important role in the online consumer behavior. It has also been found that the sales promotion does not only have positive impact but also negative on the consumers as they feel that they have been cheated number of times due to diffrent promotional tools and it had worsely effected the brand loyalty among the consumers which not only lead to decline in the sales but also lack of trust which overall hampers the brand image.

Online promotions are one of the least utilized showcasing instruments on a site - not on account of they are insufficient, but since they are not well caught on. If the online dealers know the parameters influencing online Indian consumers behavior and the connection between the different promotion...